Brand Image and Advertisement on Consumer †MyAssignmenthelp.com

Question: Discuss about the Brand Image and Advertisement on Consumer. Answer: Introduction: Puffers Pastry is a new patisserie, which is situated at a very convenient place in CBD, which is a very good for starting a patisserie shop. This patisserie is located in CBD shopping centre which has a great number of passing shoppers. As there are very small number of caf and patisserie available near this location so this is going to be a great opportunity for the sales and branding of this business. They are well experienced with the business, as they have successfully operated a number of cafes and pastry shops before, so they are not new to the business and know the details of the business (Altinay, Paraskevas and Jang, 2015). In a running business one gets busy in the problems and then the bigger picture is forgotten. The successful businesses have to invest their time and budget to prepare budget and the finances and plan the business accordingly. (Bettis et al, 2016). Structured planning is required so that the company can make a differences and it can make a growth of the business. It will help in concentrating on the resources and improving the profits thereby it will reduce the costs and increase the returns on investment (Rahman, 2016). This is a formal process where the business will be able to carry out the major activities which are associated with the business and planning so that there is growth in the areas and there Iare competitors, cash flow and profit. It converts and manages the business development and it is time consuming.The most important thing is that plans are made; they are dynamic and are communicated to everyone involved (Malik et al, 2013). Impact of marketing initiatives and campaign The company wants to have a successful transition of the business from the previous owner to the current owner and wants to retain their old customer base. They are increasing their market share in the industry, which previously was 35% to 40% so that they have a better grip in the industry. They also wants to generate a before tax margin of 20 % The company in order to achieve their objective is taking some marketing measures such as they have retained two of the key staff members for the running business of that patisserie as they have a relation with the customers, which will help the business to retain the old customers (Peppard and Ward, 2016). Apart from these common strategies, the company is planning to take some more aggressive strategies in order to make some marketing plans to give some advantage to the business. The aggressive marketing strategies will help to fetch business and will create a platform for the company, which will help to compete with its competitors. These will strengthen its position in the market and people will be more aware about the company. Such a marketing strategy will create an advantageous positioning for the company. Aggressive strategy may include advertisement on digital and print media and other initiatives such as discounts and offers (Nguyen, 2015). Marketing and Advertisement The marketing and advertising in the media strategy should be aggressive in nature and they should give advertisement on local digital and print media so that more number of customers is attracted towards the patisserie. This will help to develop a customer base for the business and shall also help to stabilize the business after the change that is going to take place (Wang and Hariandja, 2016). The patisserie should focus on the up gradation of the quality; they should try to improve on the quality of their food products and beverages, so that it helps to compete with others patisserie. There should be some changes made in the work practices, the customers should be given high priority and they should be provided with the highest quality of services possible so that they stay satisfied. In this way, it will help the caf to retain its customers and thereby help to increase its business (Kim, 2013). The first step is to create a strategy in communicating with the customers with the employees. The vision and the organizational goals understand their responsibility to achieve the goals. Organization will be able to meet the customer understanding of what they need from the market. Organizations meet the goals of the customers and understand what they want. The customer has the assessment for advertising their organization. The hiring will be able to study of the right kind of employees and studying their mind helps in building the strong customer service. The employees will be able to study the mind of the customers (Van der Wagen and Goonetilleke, 2015). Once the customer needs and expectation are fulfilled then the customer satisfaction is measured and the goals are also achieved and its time to create the customer goals. The organizations have the target so that the organization is able to fulfill the customer goals. The employees will be able to understand and implement the objectives of the company. The employees need to fulfill the corporate objectives (Jahanshani et al, 2014) When an organization is hiring the employees they should have the natural ability so that they are able to serve the customers well. All the people will be able to benefit from the customer. The training will help the employees to gain and behave in every situation so that they are able to get benefit from the practical teaching. The employees should know what the organization expects from them. The employees will have a good understanding and how their service is to the customers and how the goals achieved affects the organizations overall performance. The employees shall be responsible customer satisfaction goals. This helps in the performance of the company and so that the company is able to satisfy the needs of the customers. There is a system which acknowledges and rewards the employees for the good customer service. The employees need a positive reinforcement and they will be rewarded and it will demonstrate the desired behaviors so that there is a strong customer service culture. There is very strong vision which leads to the success of any organization. The organizations will be needed so as to identify what their customers need and need to develop the strategies in order to achieve customer requirement.A strong customer service strategy is what separates the successful organizations from the rest (Bansal and Taylor, 2015). Investigation and the process of customer dissatisfaction Not been able to keep the promise- If the organization is not able to keep the promise of the customers then there will be distrust and the customers will switch the competitors. The company will be able to help from the customers. It increases the lifetime customer value The value of the customers is important for the organization. If the organization values the customer it helps in the growth of the organization (Orel and Kara,2014) In case or poor customer service In case of low quality service to the customers and long time to resolve the customer service issues. It has to solve quickly. Transfer of CSR- In case there is poor training and development of the employees and staffs then it indirectly affects the quality of customer satisfaction (Ro, 2015). References Bansal, H.S. and Taylor, S.F., 2015. Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. InProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference(pp. 75-82). Springer, Cham. Bettis, R.A., Ethiraj, S., Gambardella, A., Helfat, C. and Mitchell, W., 2016. Creating repeatable cumulative knowledge in strategic management.Strategic Management Journal,37(2), pp.257-261. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty. Kim, J., 2013. Business Plan for a Korean Fine-dining restaurant in Las Vegas. Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B., 2013. Impact of brand image and advertisement on consumer buying behavior.World Applied Sciences Journal,23(1), pp.117-122. Nguyen, Q., 2015. Business Plan For Online Bakery Concept. Orel, F.D. and Kara, A., 2014. Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market.Journal of Retailing and Consumer Services,21(2), pp.118-129. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Rahman, M., 2016. Promotional activities and people's feedback on the advertisement of Chopstick instant noodles. Ro, H., 2015. Customer dissatisfaction responses to restaurant service failures: Insights into noncomplainers from a relational perspective.Journal of Hospitality Marketing Management,24(4), pp.435-456. Van der Wagen, L. and Goonetilleke, A., 2015.Hospitality Management, Strategy and Operations. Pearson Higher Education AU. Wang, F. and Hariandja, E.S., 2016. The Influence Of Brand Ambassador On Brand Image And Consumer Purchasing Decision: A Case Of Tous Les Jours In Indonesia.Universitas.