The Case For Agile Marketing With Andrea Fryrear From AgileSherpas

The Case For Agile Marketing With Andrea Fryrear From AgileSherpas What did 447 marketers identify as the top benefits of an agile marketing approach? Helps team change gears quickly; provides better visibility into status of projects; finds roadblocks sooner; and produces higher quality work. Today, my guest is Andrea Fryrear, AgileSherpas co-founder and agile marketing consultant. We’re revealing the results of the 2nd Annual State of Agile Marketing Report. Agile Marketing: Transitioning from traditional marketing pieces to short-term, high-quality, flexible work delivered rapidly and focused on the customer Emphasis put on experimentation and validated learning through small, empowered, autonomous marketing teams Marketers moving to agile framework to increase productivity, improve prioritization, and allow time to be innovative and creative Common practices include daily stand-ups and using tools to visualize work One-third of respondents are agile marketers; 50% are traditional marketers; and 15% are ad-hoc marketers 50% of traditional marketers want to implement agile marketing approach in 2019 54% of agile teams use a hybrid approach Agile aids interpersonal issues; creates better colleagues and work/life balance Processes, project management tools, and education assist agile adoption Overcoming agile skepticism; process of change is less painful than status quo Favorite shifts between 2018 and 2019 reports; marketers are getting educated and thinking for themselves Andrea’s Advice on Agile Approach: If you can’t fix it, make it visible Links: AgileSherpas AgileSherpas Training Services 2nd Annual State of Agile Marketing Report Why You Should Shred Your 2019 Marketing Plan and Do This Instead by Garrett Moon Scrum Guide If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andrea Fryrear: â€Å"If you haven’t already drunk the Agile Kool-Aid(Agile marketing is) very focused on the customer, very high quality, but also able to be delivered very rapidly.† â€Å"For marketing teams, we need more flexibility.† â€Å"Change is hard. There has to be something enticing on the other side of the difficult process.† â€Å"Agile practices repair some of the interpersonal problems that marketers can experience. We become better colleagues, and we have better work/life balance.†