John lewis Essay Example | Topics and Well Written Essays - 1750 words

John lewis - Essay Example Through analysis it is found that there are only three to four factors that distinguish the market winners from the market qualifiers. Whereas in case of market qualifiers there are eight to nine factors. The market qualifiers and the market winners are also analysed with the different types of customer segments. The analysis indicates that customers who are considered as premium class are found to favour more the factors which are related to aspects aesthetic of the products, their quality, reliability and other factors like durability and serviceability. The analyses of the operational aspects indicate other processing time of the requests, there are as no other issues. Due to significantly long processing time the company is losing the loyal customers. This is the same reason for which the company is incurring significantly high cost per lead in the case of standard customers. Table of Contents Introduction 4 Analysis of the strategic and operational issues 6 Analysis of the strat egic issues 6 Analysis of the operational issues 10 Service delivery system used by John Lewis 10 Infrastructure used 11 Support to the market 12 Findings and conclusions 13 Reference List 14 Introduction John Lewis is a departmental store situated in London. ... Table 1: Market capitalization AEON Stores (Hong Kong) 3.82B Allied Consolidated Ltd 1.44M Alon Blue Square Israel Ltd 261.18M Arcandor AG 2.52M Arunjyoti Enterprises Ltd. 48.01M Ashley (Laura) Holdings PLC 18.13B Ashley (Laura) Holdings PLC NA Beale PLC 236.04M Belk Inc. 2.03B Bombay Swadeshi Stores Ltd. 99.16M Bon-Ton Stores Inc. 408.91M Briscoe Group Limited 519.58M C.P. Lotus Corporation 4.22B Century Ginwa Retail 2.23B China Resources NA China Seven Star Shopping Ltd. 175.87M China Seven Star Shopping Ltd. NA Convenience Retail Asia Ltd. NA David Jones Limited 1.31B David Jones Limited NA John Lewis 2.5B Source: (Chrol, 2011) The above table indicates that these are the major competitors of John Lewis. The major competitors are chosen on the basis of the size of the competitors. The competitors denoted above have more or less the same size in terms of asset. John Lewis serves to wide range of customers. The different types of customers and their respective percentages are repres ented in the graph below. The types of customers are denoted by the types of products and types of services. Fig 2: Division of customer segment Source: (Bajaj, 2001) The customer segment is denoted with 7 different segments. The highest number of factors is found across the electrical appliances sector due the fact that the data are taken from the quarterly sales. Due to non-availability of the sales figures for the different types of products and services on an annual basis, only the quarterly sales figures are considered. Analysis of the strategic and operational issues The strategic issues of the operations of John Lewis are analysed by identifying the customers and the market supplied by the