Hilton Hotels Challenges Faced

Hilton Hotels Challenges FacedHilton Hotel, culture hotel facilitates a real homely atmosphere which invites stack to live in their own houses. It is just quadruplet minutes away from Readings historical city centre, The Thames River and the renowned shopping centre. This hotel is located on the Kennet Island Development and has walking distance to Madejski Stadium. This hotel is close to the Reading strand station. And it precisely takes twenty-five minutes to reach Heathrow airport. This is really convenient for the customers.Hilton Hotel Reading provides spacious, air-conditioned rooms which induce large units. This hotel is decorated and attracts large number of the tourist. It also provides wire and wireless internet access for their customers. They arrest the latest audio-visual technology. A large customer service desk and comfort adapted Hilton beds.Dinner in a fabulous pantry Restaurant, which provides a mixture of domestic and inter-continental dishes which persua des both modern and traditional dishes and finishing the delicious meal with a cocktail in the tranquil bar K.Tone . There is a flattering twenty-four living sfountainhead health club characterising Living well by precor gym equipment, swimming pool indoor as well as out door, sauna and a dance studio for various fitness classes. Customers can celebrate or have descent occasions at the Hilton Reading Hotel which has eight large meeting rooms and a large ballroom which can cater up to four hundred guests.Literature check overHilton hotel Reading is just few minutes away from Reading station and twenty five minutes away from the Heathrow Airport. www.hilton.co.uk/reading. Hilton hotel is a service industry and in the service.In a service industry customers ar of great importance. Without the customers the memorial tablets dont fashion. Online banking has be get in a very important technological development non alone for business tho also for general public.Food and beverages of Hilton Hotel is branded and of very good quality. They high schooler people who perfectionists in their jobs. Their dead endard is highly primary(prenominal)tained. But as it is utter nobody is perfect. There atomic number 18 some problems faced by the intellectual nourishment and beverages of Hilton hotel Reading. There are some customer complaints for the food and beverages faculty of Hilton hotel, reading. Hilton Hotel Reading has an acclivitous problem and complaints.The positive impact of the complaints on the staffThe staffs try their level best to provide best services to customers but due to some mistakes pull by them, customers complaint. Customers have full rights to complaint as they are paying for their conciliate and the facilities. If they are not satisfied close to spending their money at good place they have to trust feedbacks. The feedbacks of the customers help to analyse the staff performance. The complaints of customers helps the hotel to understa nd that what went wrong and what can be done so that these complaints are not repeated.Nita Umashankar, Raji Srinivasan, and Dustin Hindman Journal of Service Research, May 2011 vol. 14, 2 pp. 164-179. First published on March 7, 2011Hilton hotel take raw interest in solving the problems of the customers. Customer mirth is the basic objective. Hilton Takes the complaints positively and puts in their best so that the mistakes are not repeated again. As per the discourse of a director, who said that if they wont have complaints how they impart proceed? And criticism is very important because they always cannot be perfect. Without having complaints they cannot do it about the problems in the staff. They cannot maintain their standard. As per the information the staff has always been practised if there are complaints from the customers. http//www.tripadvisor.co.uk/hiltonwww.hilton.comInternational Journal of Hospitality Management, Volume 25, Issue 1, March 2006, Pages 69-90Osman M. KaratepeNegative impacts of the complainStaff of Hilton Hotel reading is highly capable. They pay keen attention towards satisfying their customers. When there are complaints about their services in food and beverage they feel very bad and set free their self-confidence. They get demotivated. They are afraid to face their four-in-hands. In this fear they perform even more badly and some sequences even leave the job out of frustration. There is great deal of pressure on them so that they provide good services to the customer in this pressure they guard even more mistakes. The staff members are shake of getting fired from their work. They loose their attention and sometimes with this fear even of loosing their job they get stressed. imputable to stress they have tensions which lead to illness and subaltern performance at work, absenteeism, less participation at work.emailprotectedDifference between Complaints and RequestsRequests Request is when the customer politely orders for a service. For which he/she has paid.Complaints Even after requesting a service for which the customer has already paid, doesnt get a good response then there is a complaint of dissatisfaction. The disappointment to the customer lead them to complaint.What measures have to be taken by the manager to solve the problemThe staff members get demoralized when they hear about the complaints from their manager. It is very inappropriate to disclose the facts in front of the staff. As per the Manager of Hilton Hotel, Reading the staff has to be tackled carefully because they are the jewels of the comp either. They cannot be thrown away by the hotel. Instead of that the term statecraft is brought into practice with the help of which the food staff and beverages staff can be handled. Recruiting is not easy they value their staff and will put full efforts to train them as per the customer requirements.How can you motivate your employees in a Service industry?To support your employee he/she have to be given a pay-raise. He must feel vital. Manager should make him understand his significance in the company. In a hotel fabrication which is a service industry customers are very significant. They recruit the best people to hand round customers. A practical theory of motivation applied to the hotelsHaving meeting, seminars, incentives, motivational trips, get-together planners , organising events. Employees should be given training, education apparatus, reductivism of task and both inherited cerebral and substantial competence.Give me enough medals and Ill win any warNapoleon BonaparteDarren Lee-Ross (Lecturer in touristry and hospitality counsel South Cross University)Levels of employee motivationPath of an member of staff actions It relates to those behaviours which the individual chooses to executeThe level of endeavour How firm the individual is desirous to workThe level of determination It refers to the individuals readiness to follow the behaviour in spite of bar riersMotivation theoriesMaslows theorySelf Actualisation achieving the basic goal of a persons life.Esteem The self confidence of the person. Of motivation applied to the hotelsBelongingness/love Attainment of love from friends, familySafety the security of life. Security of employmentPhysiological needs Food, vestments and shelter.Theory X and Theory Y Douglas McGregorTheory XAccording to theory X, the employees are satisfied with whatever they have. They dont like to contribute in meetings. The only work for what they are paid and have no interest after their working(a) hours are over. They dont participate in the business meetings. They obey the head, if the boss says stand the employees stand if they say sit then they sit. This is a traditional theory. Obey the boss and never speak anything in front of him. Boss is always right. So the employees never bothered to interfere in companies matter they were recreated with whatever they get. Employees depend upon the boss to take decisions. And follow the instructions given by them. The boss is very dominating in theory X. And the employee has to follow his instruction or else he/she will be removed from job. So the employees are passive without any interest and happiness to work.Theory YAccording to theory Y, the employees are not satisfied they crave for more and more. They love to participate in the meetings. The employees are very innovative. They come up with new ideas and share it with the top level management for the progress of the company. They work than hours, they have hunger of success. The employees are very importunate and are always willing to help and participate. Employees love to take responsibilities, they like when the manager shows trust in them. This modern theory where an employee can speak in front of the high authorities. He can share his views unlike theory Y. The boss doesnt dominate the employees he lets them free and guides them for the responsibility handed over to them. such employees are bothered about the companies well be. They love to serve for the company. They have great chances of getting promoted because they are very flexible and are very leal with the business or the company. They are always appreciated by their managers and promoted.Taylors theory of scientific managementFrederick Winslow Taylor (1856 1917) motivating the employee increasing the remuneration of the employee. Workers or employees dont like working so the managers have to have supervision and split their work. They should be trained properly and should have good environment for working. If the pay scale is increased workers work with enthusiasm.MayosElton Mayo (1880 1949) believed that employees are not only concerned about money but about social needs. He considered that workers having feelings and like to be noticed.Mayo cogitate thatBetter communication between the employees and employers.Involvement of the employees in making decisionWorking in groups.http//tutor2u.ne t/business/gcse/people_motivation_theories.htmImportance of motivation to an employeeService industry recruits qualified people. The key of an brass sections success is its employees. If the employees are motivated they work with enthusiasm and that is good for the companys welfare. So it is very important to motivate employees. If the employees are satisfied, customers will be satisfied. If the customers are satisfied company is satisfied.Management style being followed at Hilton GroupHilton Hotel is a part of a very big corporation of Hilton group. It follows civilization of a Multi National Company. The Staffs at the hotel are well qualified and highly experienced employees and from this time forth, the management style being adopted by the managers in the hotel is Laissez-Faire. The manager delegates the work to the staff and he sets the time and responsibility of completing the task success on the employees. The manager keeps on supervise and advising the staff whenever it is r equired but he himself does not take the decision. This method motivates the employee. The workers here are dedicated towards their work as they invent an surroundings where they see their individual and specialized enlargement. The staff here gets more of job and proficient contentment as he not only learns by taking the accountability but has also being salaried when he completes the task on time.Management Structure theoriesThe management social structure of an organisation can assist or put obstruction in the advancement towards achieving the long term objective. The organisations can attain their business aim by examining their needs and then corresponding them with the suitable management structure. The management structure plays a major role in fascinating the staffs and maintains long term growth. It also helps in getting better the decision making performance. The three main types of management structure are Matrix, Functional and Divisional Structure, (Small Business, 20 11).Functional Structure This structure is generally formed by considering the purpose of each part of organisation and then groups them accordingly. In this type of structure, for example, there could be a marketing department, a food and services department, home services, Security, etc. This structure is good when the organisation is smaller in size, as the department will be able to rely on the experience and knowledge of its staff and will be able to support itself. But, the disadvantage of functional management structure is that, the harmonization and communiqu between different section can become difficult and thus leading to miscommunication or trouble when more than one department is involved in completing the task, (Small Business, 2011-04-29).Divisional StructureGenerally, the organisations which are overweight in size and operate at different locations or they have separate organisations but beneath one umbrella group to handle diverse market areas, use this type of mana gement structure. In case of warmth industry, like we have taken Hilton Hotel, which has a variety of twigs at diverse location, they cant rely on central ability for every decision. In this case, each hotel follows their own strategies, as each of them may be administrating in different business marketplace and may be liner different confront. The prevalent advantage of this arrangement is that, the decisions are made quickly and are more detailed towards the needs of that particular hotel. But, the difficulty is the statement is self-aware as the employees of different divisions are not working together, (Small Business, 2011).Matrix Structure This type of management structure is a mix of both functional and divisional structure. This is generally used in multinational companies or organisations which has presence in various part of globe. This structure allows the advantages of functional as well as divisional structure. But the biggest drawback here is that, it creates power struggle as most of the areas of organisation has dual management. The functional manager and the divisional manager at a time holding same area thus causing confusion and tensions at times, (Small Business, 2011).Management Structure in Hilton Reading HotelHilton Hotel, Reading is a part of Hilton HOTELS group which has process in around 90 nation. Being part of such a big corporation, it was classically not possible for the top executives to design a functional or matrix management structure. Henceforth, they chose the Divisional management structure to give liberty to each of the hotels in force at different geologic locations and also to make decision making procedure easier. The Hilton Hotel thus follows divisional management structure where each hotel is accountable for its business. This has given more sovereignty to the managers in taking the decisions based on the ground and day today state of affairs. This has also kept the staff and the mangers at the hotel level more wo rk enclose you with and stimulated towards the task.globalization and its effects on Hospitality IndustryGlobalization leads to more reciprocally supporting world financial system and thus it becomes a major driving factor in the hospitality and tourism industry. The people of one nation itinerant to other parts of the world and vice versa have given a chance for the hotel industry to tap this occasion. Cultural diversity is one of the belongings of the globalization. And bearing in mind various chances which have come due to globalization, management has become aware of this occurrence while deciding the intended plans for their corporation. Its the effect of globalization only, that you can get any continental food in any benchmark hotel. Its easier to chance upon diverse varieties of foods while visiting a hotel these days than it was few years ago. Now the industry has adopted itself and has highly-developed its business as well which not only comprise the forces and products but the organisation as a whole, which further consists of management and the labour force.Benefits to Hotel IndustryGlobalization has benefitted the hotel industry. The customers are from different countries coming and living in Hilton. Globalization has developed relationships with the customers globally.MethodologyIn order to obtain sufficient amount of information about Hilton Reading hospitality and service industry number of methods have to be followed. There are two methods which relate to the research methodology which are as follows-Primary search The primary research consists of personal interviews and questionnaires. There was a questionnaire conducted and the detailed information of the interview is as followsMale customers 56% and female customers 44%Ages of the customers was from20-25 years of age 10%25-40 years of age 60%40 and above years of age 30% and the rest age group people are not extraverts.Businessman 60% , Retired 20% , Professional 20%Have you ever been to Hilton Reading? Yes____ No____How was your experience? Good____ Bad____ Dont know____If your experience was good then please give the reason to it.If your experience was bad then please give a reason to itWill ever go back to Hilton for a stay? Yes____ No____If yes please give the reason for the stay..If no please give the reason for not staying..Will you recommend your friend to Hilton Reading? Yes____No____How many stars will give to the staff of Reading Hilton? ___%Do you have any complaints about the hotel? yes___ No____If you have any complaints please fill in the complaintsHow was the food of Hilton Reading? Good____ Bad____ Dont know___How well well-kept is the Hilton Building is? Good____ Bad___ Dont know____How much will you grade for cleanliness? Good____ Bad ____ Dont know___Did you feel like home? Yes___ No___How comfortable where the beds? Good___ Bad___ Dont know____How was the staff behaviour at Hilton Reading? Good ___Bad ___ Dont know__Did you find the staff friendl y? Yes___ no ___2) Secondary searchThe secondary research was conducted as to support the primary research. The research or investigation also depends on resources which were drawn from published materials such as prior studies, e-journals, bank reports and websites.Time Table of workDurationSteps takenWeek 1Reading the topic and understanding what is necessary.Week 2-3Choosing the topic and sending the proposalWeek 4-5Aim of the study and objectives of the companyWeek 6Literature review, methodology selective information collectionWeek 7Analysing the data collected.Week 8Rough draft of assignment and corrections made by the lecturer.Week 9Correcting mistakes and nett submission.ConclusionThe complaints of the customers have both negative effects and positive effects on the employees or staff members. The positive effects to company is they will be able to correct their mistakes. But it is not good to have customer complaints it ruin the brand image of the company. People think ten times forward going to the hotel. If there are complaints the hotel industry has to pay attention and give proper reply to their complaints. They should be instant. Hilton hotel has to maintain its standard by reducing the complaints. Due to complaints hotel loose their loyalty with the customers. In order for customers to be loyal they have to minimise their complaints. When a customer files a complaint the employers have to be very careful about discussing it with the staff. This can demoralize the staff. Managers/ employers have to be very careful in dealing with employees. He should motivate them to do better. He should find out why the employee made a mistake and such a mistake that the customer had to complaint about it. Food and beverages have to be of high standard. If any mistakes in these areas the customers can sue the company. The issue is about handling the positive and negative aspects of complaints on the employees. It is very much known to the employer and if the p roblem of de-motivation arises the employees loose their self confidence and keep repeating their mistakes. And sometimes they even leave the job. This can cost a fortune to the company if their entire employee keeps leaving the job. The manager has to be polite enough and not aggressive. He should train the employees again and start give awards to the employees who work will. In Hilton Reading this procedure has been followed. As per the interview of an employee it was said that Hilton has always been good to their employees. They have been faithful and have always realised their importance. Recruiting and training is not an easy task. So the old employees already know the welfare and standard of the company Hilton doesnt want to loose their employees. So to conclude the manager should keep things calm and be tactful and make the employees work well under their guidance.RecommendationAfter study and investigate on the guidance and organization styles and its arrangement, following proposal has been not compulsoryThe Hotel management needs to be supportive towards the employees.The employees should be given a chance to interact often with the management to reduce the miscommunication.The consumers should be given more educational varied surroundings, to make their stay more relaxing and give them comfortable feeling.