Hippotherapy

Plan of the project 1) What is hippotherapy? 2) Analysis of the transcription 3) SWOT depth psychology 4) Target Audience 5) Objectives PR run for 6) Task of PR campaign 7) Plan of the PR class 8) Work plan of preparation for the multitude Hippotherapy-riding to wellness 9) learning for controllable lot media 10) Information for non-controllable mass media 11) figure 12) inspire kit * Press release * Information slightly institution * Biography of the CEO * List of quotations * Logo * Questionnaire for journalistsWhat is hippotherapy? About hippotherapy known since the metre of Hippocrates. He cl sustained that the wounded and the sick get better faster if they chew up on horseback, and melancholic part with their dark thoughts. In the middle of the eighteen century the encyclopedist Denis Diderot, in his treatise About riding and what it means to introduce health and to engender it again, wrote Among the exercise the first spotlight belongs to ride. It fire be used t o treat many diseases, but may as well as prevent them befores they appear. Hippotherapy is a comprehensive and multi-method of re newfangledal, a form of physiotherapy (physical therapy), where tools for rehabilitation atomic number 18 the horse, the process of riding and exercising that a mortal does during riding. sequence riding all in all the major muscle groups of the body receive a movement out. This occurs at a reflex level, because sitting on the horse, wretched along with it, the person instinctively tries to keep the balance not to perch off the horse, and thus encourages the active work of both healthy and impact muscles, without noticing it.Hippotherapy is the only type of discourse when the patient may not encounter that he is treated, riding and communication with the horse becomes a game. Psychogenic work out outgrowths the ability to adapt to reality. For a person with a mental disorder, the invest on a horse becomes winning I above, but they below. All the fundamental principles of psychotherapy a integrity of place and characters, the unity of time and unity of go through stay complied. Hippotherapy is effective in rational palsy. Orthopedic syndromes. Disorders of the musculoskeletal system that result from paralysis and other lesions of the profound nervous system. Lesions of the senses blindness, deafness. Disorders of posture, scoliosis Malformations of the limbs. Various forms of intellectual disability resulting from organic or ancestral diseases. Down syndrome. Violations of the psycho-emotional sphere * Autism * Neuroses * Mental retardation * Schizophrenia * Emotional disorders * brotherly maladjustment * Syndrome of hyperactivity * The state of anxiety The process of riding improves blood circulation and breathing, it involves the work of just most all the muscles and tendons, ligaments and joints of the body.This is particularly important for autistic plurality, who cannot be motor-active without stimulation from the distant not counting their stereotypical movements. The horseback riding includes training of general coordination, principal(prenominal)taining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are interpreted and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full bowed stringed instrument of communicative feedback between person and the outside world, which allows a person to behold reality more wholly.Analysis of the organization Hippotherapy vegetable marrow disposition was established in 2010 in Kiev, by a group of enthusiasts with the backing of Childrens psychological nucleus. The join has eight experts three hostlers and 5 hippotherapy excessists. It is located in the city of Kiev. The focalise has its own shoes the manege ?? 900 m? , 200 m? stable, cafe 35 m? and public spaces of 30 m?. In the property of hippotherapy digest tactual sensation there are ten horses. An average weekly visits of the center 50 people. The cost of training is 40 UAH. An annual income from operate of the organization is 96,000 UAH.An annual income from conclaves and seminars is 250,000 UAH. Expenditure on the horses and the activities of the center is 600 000 UAH. The difference between the receipts and expenditure of the budget is covered by the Center of State Support, donations from individuals and eleemosynary organizations, including American Hippotherapy Association. To date, the HC SPIRIT has an opportunity to conduct 90 classes per week and is planning in two years to expand the area of ?? the petty(a) in half and increase the number of horses to 15. SWOT analysis StrengthsEnthusiasm, venerate of horses, the desire to help people, lord knowledge and experience in the airfield of hippotherapy, specialists in medicinal drug, such as rehabilitation, neurology, psychotherapy and psychology. Existence of its own space in Kiev and trained horses. The support of the Childrens Psychological Center. Weaknesses Material and practiced infrastructure is not powerful enough to meet the demand for the services of the organization. Opportunities Prepared strong scientific al-Qaeda on a world(prenominal) level. The growing interest to hippotherapy of the target listening.The development of social orientation in sport, community and government organizations. Growth of financial capacity of the target audience through the creation and development of relevant charities, philanthropy and government support in recent years. Threats Unstable economic situation, the high cost of attention of horses (feeding, treatment, ammunition), high rates for advertising. Target Audience The target audiences for PR action are parents of children with specific diseases at whose treatment the hippotherapy is aimed.The scientific community is fire in the ex revision of propoundati on in the study of hippotherapy. Ukrainian and worldwide governmental and non-governmental organizations that are related to the specific theme. Objectives PR campaign At this stage, the Organization aims to increase attendance in half and increase organizational effectiveness for the treatment of profile diseases, which, in turn, increase the interest in the work of the HC SPIRIT of the Ukrainian and supranational governmental and charitable organizations and increase their funding in the center.This will put forward the material and technical base of the center and go to the free form of treatment for patients. Also, the expansion of international recognition will help the exchange of scientific information and enhance the effectiveness of treatment. Task of PR campaign Improve the knowledge to the highest degree the HC SPIRIT of potential customers, Ukrainian and international governmental and charitable organizations. grow the image of the center as an open, social-oriente d organization with professional, scientific approach to work and the desire to develop.Plan of the PR program 0900 0930 Registration of Journalists Meeting with the guests come near the Hotel MIR, departure to the HC SPIRIT 0930 1000 Opening. Speeches by the President of the horseman confederacy of Ukraine A. Onishchenko and the Deputy gallery of the department of Reform and Development of medicine N. Hobzey. 1000 1100 A scientific conference on Hippotherapy in the treatment of rational palsy. Speakers professor A. Denisenko (Ukraine), neurologist, Professor D. Tsverava (Georgia) 1100 1200 coffee berry Break 200 1330 A scientific conference on Hippotherapy in diseases of the musculoskeletal system Speakers Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA) 1330 1400 Lunch 1400 1430 reply of children from Rehabilitation Center 1430 1600 Master Class. ingest by prof. Naomi Robert and prof. D. Tsverava. The program includes practical lessons with children de monstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis 1600 1630 Departure of children to rehabilitation center. java break 1630 1700 Communication with visitors. Questions and answers 1700 Departure of guests from HC SPIRIT to the Hotel MIR End of program. Information for controllable mass media For Horses & Whats On Magazines Hippotherapy riding to health the slogan of liberality event for children with disabilities. Nowadays it is great to hear most different kinds of charity events that are going on in all parts of the world. We are not an exception, being heard in Ukraine.A charity event is going to shorten place in Kiev, organized by volunteers and Hippotherapy center SPIRIT. It is an event for children with mental disabilities from rehabilitation center. Do we hear almost hippotherapy every day? It is a form of physical, occupational and rescue therapy in which a therapist uses the characteristic movements of a horse to provid e guardedly graded motor and sensory input. Hippotherapy is also used in speech and language pathology. This method uses a horse to accomplish traditionalistic speech, language, cognitive, and swallowing goals.Using hippotherapy, grant sensory processing strategies have been integrated into the treatment to facilitate thriving communication. So, basically we can help the children without them even noticing it. The charity event is winning place on 6 April 2013. Children are transported from the rehabilitation center ripe(p) to the HC SPIRIT. The parents are also invited to receive more information about the therapy. Professors and doctors aim speeches about what is hippotherapy and how it can be used as a treatment for the child.The event is sponsored by the following organizations the equestrian compact, Hippotherapy center SPIRIT, the Ministry of jab and hearty Policy of Ukraine, the Ministry of wellness of Ukraine, Childrens Psychological Center and American Hippothera py Association. Information for non-controllable mass media An event devoted to hippotherapy, which helps children with mental disabilities from Kiev rehabilitation center, is going to take place on the 6th of April 2013 in HC SPIRIT. Sponsors, doctors and professors, parents and children, as well as authorities are going to be present at this event.The main goal is to attract the societys attention to children with disabilities and to inform guests about advantages of hippotherapy. The project is sponsored and supported by the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and affectionate Policy of Ukraine, the Ministry of Health of Ukraine, Childrens Psychological Center and American Hippotherapy Association. Budget 1. Coffee-break schedule pattern of participants Coffee-break menu Quantity equipment casualty per unit UAH meat legal injuryUAH hurt to payUAH Source of financial backing Coffee- break 1 50? Coffee carbon 5 vitamin D 4250 America n Hippotherapy Association Tea 100 5 vitamin D Cookies 10 15 150 Sandwiches 150 10 1500 host 2 three hundred 600 Transportation 500 500 Other 500 500 Coffee-break 2 50? Coffee 100 5 500 2750 American Hippotherapy Association Tea 100 5 500 Cookies 10 15 150 Sandwiches 150 10 1500 Lunch 50? Coffee 100 5 500 2820 HC SPIRIT Tea 100 5 500 Set lunch 52 35 1820 5 doctors, 5 officials, 10 journalists, 10 personnel, 20 clients, 10 others 2. Transportation Transport fleck of people Route Price UAH Total price UAH Source of financing Minibus for children 10 Rehabilitation center HC SPIRITHC SPIRIT Rehabilitation center 600 1200 Ministry of Labor and tender Policy Minibus for guests (doctors and specialists) 5 Hotel HC SPIRITHC SPIRIT Hotel 600 600 Ministry of Health 3. Hotel Number of people Number of nights Price per night UAH Total Price Source of financing Guests (doctors and specialists) 5 2 500 5000 Ministry of Health . Pre sents for children Type of present Number of presents Price per unit UAH Total price UAH Source of financing various(a) candies 50 packages 40 2000 American Hippotherapy Association Books for painting 50 40 2000 5. Mass-media Type of mass-media Type of service Number of advertisement Price UAH Total price UAH Source of financing Magazine Zdorovie Order a special article One page + three photo 2000 2800 Childrens Psychological Center Web-site zdorovbud. com. a Placing an article 800 Photograph 500 500 Equestrian Federation 6. Advertisement materials Type of advertisement Type of work Number of materials Price UAH Total price UAH Source of financing Prospect, press release? Layout, imprint 100 1200 1200 HC SPIRIT Prospect of the conference showing sponsors? Layout, printing 300 1500 1500 Equestrian Federation Brochure with materials about hippotherapy? Layout, printing 100 2500 2500 Ministry of Health Internet banner? Creating, placement on websites zdorovbud. om. uamedic al. us 800 800 HC SPIRIT ? Distributed quartette months before the conference to the media, charitable organizations, social organizations, in order to find sponsors. ? Distributed three months before the conference in the profile of medical institutions and doctors. ? Issued afterwards theconference to all interested and distributed to the profile Medical Institutions. ? Placed a month before the conference onwebsites zdorovbud. com. ua, medical. us and Equestrian Federation site. 7. Medical and Police supportDepartment Type of service Price UAH Total price UAH Source of financing Medical Emergency brigade on commerce 1500 3000 Ministry of Health Police Escort of the bus with children 1500 Total expenditures Organization Expenditures UAH HC SPIRIT 4,820 Ministry of Health 11,100 Equestrian Federation 2,000 Childrens Psychological Center 2,800 Ministry of Labor and Social Policy 1,200 American Hippotherapy Association 11,000 Total 32,920 Press kit Press release Horse as doctor and friend for your children. Hippo therapy- new way of treating children with disabilities. Hippotherapy-riding to health is the slogan of the charity event which is taking place on 6 April, 2013 in Hippotherapy center SPIRIT. The main goal is to inform parents and doctors about the advantages of such treatment. The event attracts societys attention to children with disabilities. Its aim is to attract more financial help from government, business people and charity organizations. At the beginning the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N.Hobzey will present speeches about the importance of such events. The topics of the conference are Hippotherapy in the treatment of cerebral palsy and Hippotherapy in diseases of the musculoskeletal system. Among the special guests neurologist Professor A. Denisenko (Ukraine), Professor D. Tsverava (Georgia), Professor M. Rukhadze (Georgia), Pr ofessor Naomi Robert (USA). Expected number of guests is around 50. The program with horses for children includes practical lessons demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis.The project is financed by Equestrian Federation, Hippo therapy center SPIRIT, Ministry of Labor and Social Policy of Ukraine, Ministry of Health of Ukraine, Childrens Psychological Center and American Hippotherapy Association. Contact information Hippotherapy center SPIRIT Phones 099-155-24-54, 096-295-95-45, 093-401-36-94 netmail spirit. email&160protected com Information about organization The idea of the project was veritable by three students of the International Christian University-Kiev. Hippo therapy center SPIRIT was pleased to help in organizing this event on their part.Thats wherefore the project has a form of charity event. Center SPIRIT was founded in 2010 in Kiev by a group of enthusiasts with the support of the Childrens psychiatric Center. Ex perts of the center hold higher education degrees and have been trained on the course Hippotherapy for childrens diseases abroad. At the center work professional psychologists, rehabilitation specialists, neurologist. Horses are specifically purchased for use in hippotherapy and are trained by professional athletes. We care about safety. Classes are held with the participation of three people the ringleader, hippotherapist and sponsor to hippotherapist.Biography of the CEO Director of the Hippotherapy center Spirit, Anna Burago, established the center in 2010. anterior to that, she took a course Rehabilitation of patients with limited ability at Medics educate Facility of Peoples Friendship University of Russia. She is a specialist in rehabilitation. In May 2010 she completed a course in Ridetherapy in Childrens Diseases and got a qualification of instuctor of hippotherapy at Tbilisi Medical Academy. either year the center organizes special events regarding hippotherapy. List of quotationsA parent says about the results of therapy The biggest change for Maxim has been the area of speech. Before the hippotherapy, he could say only a few course clearly and would attempt speech only if it was model for him. After only four sessions, Maxim speaks about 20 words clearly and is making approximations of several more, sometimes spontaneously. Something extraordinary happens to Maxim when he is up on that horse. The feeling of the rhythm of the horse walking seems to be helping Maxims brain organize what it needs to top speech happen. Professor M.Rukhadze tells about the difference of hippotherapy from clinics Hippotherapy takes the patient out of the traditional clinical setting and places them into a more relaxed, yet stimulating automated teller in order to help them meet their functional goals. Patients are in a natural environment, which may help integrate their needs into occasional life experiences. Children, who are sensitive to being different, do no t consider the riding environment to be a clinic. Logo Questionnaire for journalists 1. key out and last name 2. Company 3. Phone number 4. E-mail