Logitech

Case Study Analysis Case # 2 Logitech: launching A digital Pen Group Members: Cristina Di Paolo, Priya Kalyanakrishnan, Natasha Nyapati, Shady Selim, Katherine DeVrieze take care: Friday, November 2, 2012 Introduction During Q4 of 2002, the research and victimisation team of Logitech, who had been working closely with Anoto for months, released the Logitech io, the digital pen that was lot to revolutionize the way individuals and businesses captured, stored, and ancestral information. The Logitech io worked with handwriting recognition software, in addition to digital report card technology, in rig to bring a de guilt that not only wrote as a normal pen did, moreover electronically recorded written content in order to have it converted to schoolbook when placed in its USB cradle. This harvest-feast was adhesive with Logitechs actual line of computer peripheral carrefours, playacting as a brand extension as tumefy as a unique addition to Logitechs harve st mix. The launch of this product was accompanied by an incredibly articulate business depth psychology and an exceedingly informed tax proposition. According financial statements in the companys online evoke releases, Logitechs Q4 gross sugar accounted for 43% of the gross lucre earned in the weather 3 quarters of 2002.

though the release of this product went all over favourably, Logitech ultimately free the io to digital writing business percentage Wireless in 2007. As stated by Rory Dooly, Logitechs senior vice prexy of control devices business, in a 2007 press release, the digital writing category is n ot of import to our strategic product direc! tion. Logitechs change of kernel was mainly an produce of unsought product. A Logitech strategic merchandise vice president summarized it eloquently when he stated that [customer require recognition is limited by their understanding of technology, as quoted in a boldness study focusing on Logitechs io release. Customers were unaware of the ios existence, and therefore could not consider it as the...If you want to lead a full essay, order it on our website: OrderCustomPaper.com

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