Executive Summary ships company capital of South Carolina/HCA health fretting batch Company Founders Richard Scott and Richard rainwater Business The company was a for-profit organization and the largest hospital alliance in the world. Business Start- up bes Scott and Rainwater each put up $125,000 and financed the purchase with $65 million from Citicorp. The Market The companys marketing pattern cost was an ambitious $100 million per fiscal social class or more. The advertising campaigns were aggressive and saw no boundaries fight the competition. The Competition capital of South Carolina/HCA competed with small or large hospitals, conjunction based not-for-profit hospitals, clinics and health care centers. Product/Services They provided extremely overpriced health care and serviced anyone, anybody or anything that could result in a profit. Competitive Advantage beingness larger than life-time and charging so much high in a higher place the competitio n. Risk/Opportunity What risk? We are unbeatable! The companys motto was, The opportunity to rip you gain is instantaneously. The Companys Downfall Thinking they could luxate from the government and the taxpayer but could never be caught. The Punishment One- change state the largest healthcare fraud case in the United States biography and Two- An investigation that settled at a net accede of $1.7 billion dollars.
Columbia/HCA healthcare Corporation: The Beginning The Healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to shit the Columbia H ealthcare Corporation. At the time, the 34-y! ear-old Scott was a graduate of two the University of moment and Southern Methodist University Law School; Rainwater was a Fort Worth financier, a self-made billionaire. In kinsfolk 1993, Columbia merged with Galen Health Care, which had earlier been spun off from Humana. It now owned 99 hospitals in the USA and internationally. It expand its insurance of selling ownership stakes to physicians in instal to pose them to the...If you want to get a full essay, erect it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper
No comments:
Post a Comment