Communication Theories Research

In this 21st century, a profound shift is taking place in the way people communicate and label themselves. The advent of Internet, social network, communication technology and especially the working out of globalization have played an important character reference in stimulating this fast-changing trend. This essay aims at analyzing three major theories that is to say: propaganda speculation, uses and gratification theory and stopping point theory. To the best of my knowledge, these theories are break off at describing how human communicate in relation to the mount media, audiences and communication channels in this century. cypher line and foremost, propaganda is defined as the deliberate and systematic travail to shape perceptions, manipulate cognitions, and impart behavior to achieve a response that furthers the desired jailed of the propagandist (Jowett & ODonnell, 1986). It remarkably developed during the First and Second World War. through with(pred icate) the use of propaganda, governments could ensure that a nation functioned to action its goals, on the nose could likewise lead to devastating individuals ability to shape their take lives and their own consciousness.

Second, the uses and gratification theory places more focus on the consumer, or audience, instead of the true message itself by ask what people do with media quite an than what media does to people (Katz, 1959). It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are re sponsible for choosing media to meet their n! eeds (Katz, E., Blumler, J. G., & Gurevitch, M. 1974). The at last but not least, cultivation theory is an approach developed by Professor George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania. He began the Cultural Indicators research sound projection in the mid-1960s, to knowledge whether and how watching television may govern viewers ideas of what the everyday realness is...If you want to get a bounteous essay, order it on our website: OrderCustomPaper.com

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